Steve Jobs, #Apple Co-Founder, Died Wednesday, October 05, 2011 #RIP
Steven Paul Jobs, co-founder, chairman and former chief executive of Apple Inc., has passed away. A visionary inventor and entrepreneur, it would be impossible to overstate Steve Jobs’ impact on technology and how we use it. Apple’s mercurial, mysterious leader did more than reshape his entire industry: he completely changed how we interact with technology. [...]
Companies are like-minded on social media #jobs
Like many people, Evan Cunningham spends time on Facebook and Twitter while at the office. He sends out party invitations or chats about beer. But unlike most people, he gets paid for it. And he gets a title. Cunningham’s job is one of the newest in corporate America: social media manager. It’s also known, depending [...]
Social media giving small firms a boost
Use of Facebook, Twitter and other sites for marketing has helped give new companies a running start and established firms a wider audience as users spread the word. Reporting from Miami — Laid off after 23 years in the mortgage lending business, Dede Parise couldn’t find a job. So she took a marketing class to [...]
Twitter used to study #happiness patterns
WASHINGTON – Twitter confirms it: People tend to wake up in a good mood and are happiest on weekends. The fast-paced forum is offering scientists a peek at real-time, presumably little-filtered human behavior and thoughts. Cornell University researchers turned to the microblog to study mood and found a pretty consistent pattern. The researchers analyzed English-language [...]
Blockbuster Takes to Twitter after Netflix Stumbles
Like everyone else, when Blockbuster Chief Marketing Officer Kevin Lewis first heard about rival Netflix’s July price hike, he took to Twitter to gauge the response. He liked what he saw. “It was like ‘helloooooo Blockbuster,” he said. The decision by Netflix to raise prices on its DVD and video streaming rental packages did more [...]
The Anti-Social Enterprise
Social media platforms have driven a cultural shift in the way people communicate. Everyone, from the rank-and-file to the C-level, engages in business communications across social media channels. Although some analysts and pundits have stated that the Millennial generation — which makes up as many as 65 million members of the workforce — are a [...]
Twitter to locate new international office in Dublin
Extremely popular in the world of social media marketing, Twitter is set to locate a new international office in Ireland, according to a report published by the Irish Independent. The announcement was made by the Industrial Development Agency (IDA) Ireland in a tweet – appropriately. IDA Ireland’s tweet read: “Ireland is trending. Twitter to establish [...]
Twitter Users Want Complaints Read & Addressed
ST. LOUIS, Sep 27, 2011 (BUSINESS WIRE) – It’s no secret that social media has revolutionized how consumers communicate with businesses. Instead of complaint letters exchanged over weeks, a quick 140-character tweet can garner a direct response within minutes. A recent poll conducted by Maritz Research and its social intelligence arm, evolve24, found that frequent [...]
When You Fire Your Twitter Guy, You Should Probably Change Your Password
Someone claiming to be a recently-fired ghostwriter had a field day with “Internet sales & marketing professional” Mark Davidson’s Twitter account. Twitter-jacking can be a fun prank. Usually it happens if you leave your laptop open when you get up to go to the bathroom — ask my grad school classmates how I know that [...]
The Social Enterprise Is Here
There’s no denying the “social enterprise” is here when even the old 900-pound enterprise software gorillas are making it their agenda. But, what does social enterprise really mean? Are you supposed to run a social campaign on Facebook, LinkedIn, Twitter, Google+, some combination thereof, or all four? How are companies supposed to keep up with [...]
Twitter to Sell Political Advertising
Twitter has promised that it will not insert ads within a user’s timeline, a new advertising option that it has been experimenting with over the past few months. With the 2012 campaign expected to cost candidates well over a billion dollars, it’s no surprise that companies that count on advertising are angling to get a [...]
Basic #SEO for #Facebook Fan Pages
Many have tried, and failed, to write a good post about how to SEO a Facebook fan page. For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renames the file something like 198135_10150109366….jpg. Another popular tip: you should link to your main [...]
3 Steps To Ensure Accountability For B2B SEO Results
Since every marketing dollar counts, especially in this tough economy, how can you get the most out of your search investment? Here are three critical questions every B2B marketer should be asking their agency or in-house search marketing team, to hold them accountable for results. Keyword Targeting Methodology Every effective search program is built on [...]
Joseph Hodgden
Founder and Creative Director of VeRTIGO NEW MEDIA, has more than 12 years of business experience including Web Design, Flash Design, Banner Ad Design, SEO/SEM, Social Media Marketing,
Previous
Latest blog posts
Steve Jobs, #Apple Co-Founder, Died Wednesday, October 05, 2011 #RIP
Steven Paul Jobs, co-founder, chairman and former chief executive of Apple Inc., has passed away. A visionary inventor and entrepreneur, it would be impossible to overstate Steve Jobs’ impact on technology and how we use it. Apple’s mercurial, mysterious leader did more than reshape his entire industry: he completely changed how we interact with technology. [...]
Companies are like-minded on social media #jobs
Like many people, Evan Cunningham spends time on Facebook and Twitter while at the office. He sends out party invitations or chats about beer. But unlike most people, he gets paid for it. And he gets a title. Cunningham’s job is one of the newest in corporate America: social media manager. It’s also known, depending [...]